Anybody serious about e-commerce must invest in their product photography. Oftentimes, that means a dedicated area to shoot in. Before you start, here are some pointers on how to set up your studio.

Location

• Plan for space
  The equipment takes up room. Find an area that is approximately 100 sq. ft (9.2 sq. m) to photograph items on a table.
• Think about light
  Natural lighting is free but is prone to color shifts. For accurate catalogue-style photos, consider studio lights instead.
• Look around
  Walls and ceilings painted in red, green, or purple can reflect tinted light. Repaint in flat white or neutral gray if necessary.

Equipment

• Studio Lights
  Your most important asset! Strobe lights are preferred and you’ll need at least two lights.
• Light Modifiers
  A softbox is ideal for product photography. Get reflectors, snoots, and colored gels in the future.
• Backdrop
  A curved backdrop creates seamless backgrounds. Use white paper or fabric work if there are no creases.
• Tripods and Light Stands
  You need stands for your camera and lights to achieve the desired height, angle, and distance.
• Camera
  A DSLR with a quality prime or zoom lens delivers better detail and sharpness than your phone.

Now that you know how to set up a studio, you should look up some product photography tips too.

But having a studio is half the battle — mastering lighting is key! At Nexlon, we’ve been shaping lights for years. Consult our specialists to learn how our studio can make your items look their best.

Photo: Pexels