E-Commerce Business Solutions

How Much Should You Spend On Product Photography?


Do you need to spend money on product photography? After all, every business owner needs to justify their expenses, and it can be hard to place value in something intangible.

The value of product photos

A good example of what a professional product photography looks like
Photo by Karolina Grabowska on Pexels.com

Product photos are an opportunity cost that businesses cannot ignore.

Consumers base purchasing decisions on product photos. They can’t interact with the product as they do in a store, so they must rely on images to get an idea of how an item looks, its functions, the size, and maybe even how it feels. Nobody would buy a kettle online if they don’t know what it looks like.

Bad product photos hurt sales

Bad product photography drives your customers away
Photo by SHVETS production on Pexels.com

You can’t sell a product if consumers won’t even look at it.

E-commerce has given consumers plenty of choices, so they’re using every opportunity to reduce their options. A blurry product image isn’t getting clicked. A listing with pixelated photos won’t inspire confidence. And a customer who receives an item in an unexpected color? They’re going to return it, leave a scathing review to warn others, and avoid you in the future.

Good product photos take time, skill, and effort

Good product photography increases sales
Photo by Pixabay on Pexels.com

Product photography seems easy… until you try it at scale.

Yes, anyone can take a decent photo with a light tent, tripod, and smartphone. But have you thought about different angles and how to best light them? What about props for a lifestyle shoot? And how much time can you spend on photos when you should be analyzing sales performance, your competitors, and business opportunities instead?

The answer is clear…

You should spend money on product photography because it directly impacts your revenue.

But if you don’t have an in-house photographer, then you’re better off leaving the work to our studio. By basing our operations in China, we can pass our savings on to you — our services start as low as $15 USD!

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